There are three categories of attribution windows in Facebook Ads Manager:įacebook Ads Manager provides one ‘click and view attribution window’ called the ‘ 28-day click and 1-day view ’. Determine the most effective marketing channels for investmentĬlick book covers to find out more Introduction to Facebook attribution windowsĪn attribution window is the time period (measured in days) for which Facebook will attribute conversion(s) to an ad click or ad impression. Understand the customer purchase journey across devices.Learn to implement attribution modelling in your organisation.Get my best selling books on Attribution Modelling
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